Challenge: Eliminate publishing bottlenecks for breaking sports news and major cultural moments.

Results: Built a modular, automated real-time template engine and shift architecture enabling a 10+ designer team to publish 100+ unique pieces of content daily across B/R app, web, and social brands.

Challenge: Design live visual coverage across all 67 NCAA Tournament games from Selection Sunday through the National Championship in real time as game action unfolds.

Results: Transitioned to modular template systems and scheduled dedicated live-game design shifts throughout the tournament, cutting asset turnaround times to under five minutes.

Challenge: Overhaul our visual packaging strategy around a YouTube-first model, replacing afterthought video grabs with a dedicated thumbnail branding system built to maximize click-through rate.

Results: Launched and directed the thumbnail design team; packaged the most-viewed videos in Bleacher Report YouTube history within 12 months of rollout.

Challenge: Free designers from repetitive manual prep, resizing, and asset slicing.

Results: Developed custom design automation and integrated generative AI tools across the team's pipeline, reclaiming substantial weekly bandwidth and significantly cutting asset turnaround times.